About Us

INNA LONDON is a Portuguese company that operates primarily in the United Kingdom. We started with a very simple idea: creating boots that actually make sense for real life.

While our style is heavily influenced by the fast-paced energy and the unpredictable weather of London, we made the conscious decision to keep our headquarters and creative studio in Portugal. We chose this path because being based here allows us to tap into a deep culture of footwear expertise and technical knowledge. By maintaining our central operations in Portugal, our team can maintain a much tighter grip on our sourcing and quality standards, ensuring that every pair we select for our collections is built to last.

Everything we do is designed with the British lifestyle in mind. We want our pieces to be versatile and practical enough to handle a busy day in the city while still looking effortless. Since we manage everything from our Portuguese office, we have the advantage of overseeing our entire supply chain from a distance that allows for better logistics and quality checks before our boots ever reach the UK market.

Our Approach

We aren't about "fast fashion." We believe in a conscious, gradual evolution. We’ve started with footwear because that’s where the foundation of a great outfit begins, but as we grow, we’ll be introducing clothing categories that follow the same philosophy: easy to wear, easy to style, and made to last.

Our Mission

Simply put, we’re here to give you boots that look great without trying too hard. We focus on clean aesthetics paired with everyday functionality.

Pieces that fit into your actual wardrobe and stay relevant all year round.

We’re growing one step at a time, listening to what our customers need, and refining our collections to make sure INNA LONDON stays a brand you can actually rely on.